Recently, we announced a significant decision to make high-definition LCD screens a standard feature across our entire range of wire rope hoists. This strategic move not only underscores Novocrane's relentless pursuit of technological innovation but also embodies our profound understanding and commitment to product quality and customer value.
The LCD screens, featuring a 7-inch display, replace the traditional digital displays, ensuring clear visibility of the hoist's real-time load weight and operating status even in dim or bright working environments. This intuitive interface significantly enhances the user's visual experience, eliminating the need for external large screens. This upgrade not only improves the product's immediacy and operational convenience but also subtly elevates its level of intelligence, providing users with a more efficient and safer experience.
In the face of cost increases during the upgrade of our wire rope hoists, Novocrane chose to absorb these costs internally rather than pass them on to consumers, maintaining the original prices to reward customer support and fulfill our social responsibilities. Novocrane values customer interests and prioritizes stability in pricing to offer maximum benefits. This decision is not only a gesture of gratitude to our customers' long-term support but also a testament to our commitment to corporate social responsibility. We understand that only by benefiting customers can we earn their trust and loyalty, and that maintaining stable prices is crucial for preserving market stability and prosperity.
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